Direct marketing gives an organisation access to the target market without any intermediaries.
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Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade.
Freeing up personal time and freeing up business overheads. Consumers want services that free up their leisure time and organisations want services that free […]
Direct marketing gives an organisation access to the target market without any intermediaries. The customer is sold to inside their own home or office. And delivery follows, directly into the home or the office. This is ‘armchair shopping’ since customers do not have to go out, shop and traipse wearily home again. For example, pizza […]
Let’s look at Strategy.
Strategy is a word that generates much confusion because different people use it in different ways. And of course, there are different levels of strategy. For example: Corporate Strategy, Marketing Strategy, Advertising Strategy, Creative Strategy, Media Strategy. Regardless of level, strategy can be defined as the overall direction which summarises how all […]
Why do customers buy? What goes on inside a customer’s mind before, during and after a purchase? How do buyers choose? What are the hidden influences? How do buyers process information? Unlocking these secrets opens the door to success.
Why buy a Coca-Cola? Is it because of thirst? Why buy Levi’s jeans? Is it to avoid […]