Introduction
This is a 45 hour online distance learning course covering Internet/eMarketing which leads to the Professional Development Award in eMarketing accredited by the Chartered Institute of Marketing. It provides business professionals with the opportunity to try and understand the key concepts involved in Internet marketing. This course enables you take the knowledge of the tools, techniques and opportunities of Internet marketing and merge them into the marketing planning process.

Back To Top

Benefits
The benefits of achieving the CIM Professional Development Award in eMarketing will:
Keep you at the leading edge with new knowledge and skills in Internet Marketing
Help you to build on your professional development and increase job security in a rapidly changing world of e-commerce
Help you to extend your marketing knowledge to identify new business opportunities
Learn how to create an Internet Marketing Plan
Provide you with a recognised marketing qualification in e-marketing through the world's largest organisation of marketing professionals

Back To Top

Who is this qualification for?
This internet marketing qualification would be useful to anyone who is interested in new media, new ways of marketing or working within the digital industry.

Back To Top

Programme Content
Introduction to eMarketing
ReMix
eModels
Understanding eCustomers
eTools
Web Site Design
Web Site Traffic
eCRM
eBusiness
ePlan

Back To Top

Assessments
For this Internet Marketing course you will be required to complete:-
1. An Assignment (no more than 4000 words)
2. A Multiple Choice Question Examination which lasts 1 hour
In order to achieve this marketing qualification you need to pass all of the above assessments.

Back To Top

Cost & Registration
There is no formal entry criteria for the CIM Professional Development Award in eMarketing. However a prior knowledge of marketing practice is helpful.

• UK and international students - The cost of this eMarketing Award to UK and international students is £670 + VAT. Click here to download registration form.
  
  

Back To Top