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Dot com disasters - where did they go wrong? Answer: They weren't eBusinesses. This course examines what it takes to be an eBusiness.
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
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| Prerequisites |
None |
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| Course aim |
To give the learner an appreciation of what is meant by ‘eBusiness’: its components, the risks and rewards, and the resources that are required.
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| Learning objectives |
After taking this course, the student will be able to:
- Differentiate between ‘eBusiness’, ‘eCommerce’ & ‘eMarketing’ and understand the dangers of confusion
- Plan and build a value chain
- Integrate models and systems into all aspects of the value chain
- Identify and minimise the huge security risks associated with eBusinesses
- Draw new organisational structures required by eBusiness
- Plan processes and systems suitable to run an eBusiness
- Develop an outline eProcurement system
- Estimate the resources required to run an eBusiness
- Demonstrate an awreness of some of the legal issues arising from eBusiness.
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| Delivery method |
Online |
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