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Existing customers are, on average, five times more profitable than new customers, which makes Customer Relationship Management a vitally important area to consider. Yet 50% of CRM projects fail! This course shows how to avoid the classic errors and examines how CRM can be integrated with the online world.
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business development staff; web designers; CRM project managers and CRM teams.
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| Prerequisites |
None |
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| Course aim |
To give the learner a thorough grounding in the basic principles of Customer Relationship Management as it is applied in both online and offline.
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| Learning objectives |
After taking this course, the student will be able to:
- Grasp the basic principles of database marketing
- Instill basic relationship marketing yardsticks into all customers contact
- Create a dynamic dialogue and scale up when required
- Evaluate which interactions should be automated
- Understand different customer needs
- Personalise web sites, opt-in emails, prices and promotions Avoid the classic CRM errors.
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| Delivery method |
Online |
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