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The business world is changing faster than ever before. Old approaches and business models are proving to be insufficient to the task, and are being replaced by a host of new models. This course examines a number of these.
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
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| Prerequisites |
None |
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| Course aim |
To give the learner an insight into why the old business models are becoming redundant in the digital age, and to provide an overview of the models that are starting to replace them.
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| Learning objectives |
After taking this course, the student will be able to:
- Understand the implications of ‘Affiliate & Alliances’ models
- Explain what is meant by ‘Viral Marketing’
- Understand and apply ‘Community Based’ models
- Understand and apply ‘Permission Based’ models
- Understand the implications of ‘Originator’ and ‘End User’ models and explain how they can be applied
- Explain the concept of ‘MetaMarket Switchboards’
- Explain the concept of ‘Value Chains’
- Understand the implications of ‘Aggregators Transaction Aggregators’ and explain how they can be applied
- Explain the concept of ‘Reverse markets’
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| Delivery method |
Online |
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