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Marketing Planning is a vital process - even more so in the fast-moving world of eBusiness. The SOSTAC planning model is simple and easy to remember, yet is effective; this course looks at how its principles can be applied online.
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
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| Prerequisites |
None |
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| Course aim |
To give the learner the knowledge and skills necessary to draw up an outline eMarketing plan.
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| Learning objectives |
After taking this course, the student will be able to:
- Analyse the Situation
- Draw up realistic Objectives
- Develop sensible Strategies
- Evolve these into the appropriate Tactics
- Execute the tactics with detailed Action plans
- Control, monitor, measure, report and adjust
- Budget the right resources
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| Delivery method |
Online |
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