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Always on, everywhere, and easy to use - is this the future of the internet? The online world has already moved beyond the PC, and is accessible through a variety of different methods. Integrated marketing will need to exploit these new tools.
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
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| Prerequisites |
None |
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| Course aim |
To give the learner an overview of the advantages and disadvantages of the various eTools available today, and an insight into those that may be available in the future.
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| Learning objectives |
After taking this course, the student will be able to:
- Understand the advantages and disadvantages of Interactive Digital TV
- Understand the advantages and disadvantages of Web Radio
- Understand the advantages and disadvantages of Mobile Phones and PDAs
- Understand the advantages and disadvantages of Interactive Kiosks
- Understand the need to repurpose content for different tools
- Understand the need to integrate all tools into a single seamless database
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| Delivery method |
Online |
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