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| This course provides a general introduction to the field of eMarketing. Terms such as ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’ are defined and explored, as are the ‘Five Ss’ - the five key benefits of eMarketing. Most importantly, the dangers of poor eMarketing are discussed. |
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers. |
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| Prerequisites |
None |
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| Course aim |
To give the learner a thorough introduction to the fundamental principles of eMarketing and an understanding of the benefits that eMarketing can offer |
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| Learning objectives |
After taking this course, the student will be able to:
- Define what is meant by ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’, and be able to differentiate between them
- Identify the characteristics of poor eMarketing
- Present a business case for eMarketing
- Identify Online Sales Potential
- Understand how the internet can be used to add value and create competitive advantage
- Use eMarketing as a cost-saving marketing tool
- Demonstrate how the internet can be used to build a brand
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| Delivery method |
Online |
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