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This course examines website design - both good and bad. It provides an insight into the mistakes to avoid and elements that must be considered, from copy-writing to navigation and structure. An essential guide for ‘best practice’ online marketing.
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
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| Prerequisites |
None |
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| Course aim |
To give the learner an insight into website design - the mistakes to avoid and the rules to follow.
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| Learning objectives |
After taking this course, the student will be able to:
- Identify the main objectives of effective web site design
- Ensure web sites are integrated with the rest of the business
- Understand 'internet value proposition'
- Translate customer needs into web site design
- Explore options for added value through dynamic facilities
- Identify different aspects of aesthetic design
- Understand and apply best practice for page layout
- Grasp and apply the fundamental principles of copy writing for web sites
- Assess best practice for navigation and structure
- Assess best practice for interaction (inc. conversion rates and customer services)
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| Delivery method |
Online |
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