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It can be argued that there is no greater measure of a website’s success than the amount of visitors it attracts. This course provides a valuable insight into what can be done to increase the level of website traffic, and shows that many of the techniques involved are merely the application of common-sense.
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| Duration |
2 - 4 hours |
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| Audience |
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
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| Prerequisites |
None |
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| Course aim |
To give the learner an understanding of the techniques involved in attracting visitors to a website, from improving a site’s listing in search engines to the use of ‘opt-in’ e-mail.
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| Learning objectives |
After taking this course, the student will be able to:
- Assess different options for traffic building
- Improve a site's listing in search engines
- Maximise representation on the full range of portals
- Build links to maximise the power of the network effect
- Define the elements of a successful banner ad campaign
- Build traffic and relationships through opt-in E-mail
- Assess the relevance of viral marketing
- Assess the balance between offline and online promotion techniques
- Monitor the effectiveness of traffic building
- Construct a traffic building plan
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| Delivery method |
Online |
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