Accredited Courses
Introduction
Who is it for?
Study Method & Duration
Programme Content
Aims & Objectives
Benefits
Assessment
Cost & Registration
CIM COURSE DOWNLOAD
Introductory Certificate in Marketing brochure
OTHER CIM COURSES
|
Introduction
The Introductory Certificate in Marketing is a 45 hour online course accredited by the Chartered Institute of Marketing which has been designed to appeal to a wide range of people who may wish to develop a basic understanding of the principles and practice of marketing. The course aims to provide the building blocks from which a deeper and fuller appreciation of marketing can be developed and will help individuals take steps towards achieving personal, learning and career goals.
Qualification
Introductory Certificate in Marketing
The Introductory Certificate in Marketing is for anyone over the age of 17 wishing to gain the basic skills in marketing.
It is not necessary to have any previous experience or knowledge of marketing to join this course. You may already be working or you may be looking for a job.
The Introductory Certificate in Marketing is a short marketing course (45 hours) delivered through distance learning (home study). The content is delivered through online tutorials with audio. An eTutor will be available to support study.
 | Click to view a FREE online marketing course tutorial |
Unit 1: Essentials of Marketing
- Marketing and the changing environment
- Understanding customers
Unit 2: The Application of Marketing
- The tools of marketing
- Marketing in context
The aims and objectives of the CIM Introductory Certificate in Marketing are:- To show how a range of environmental factors can influence how an organisation operates.
- To explore methods of research and information gathering and their relationship to marketing practice.
- To highlight the importance of understanding how customers make buying decisions, and the factors that affect those decisions.
- To help students identify target markets and use appropriate techniques for addressing those markets.
- To demonstrate how information and communications technology can be harnessed for use in marketing applications.
- To illustrate the application of marketing principles in a wide range of organizational contexts.
The benefits of gaining the CIM Introductory Certificate in Marketing are:- Opening doors that before seemed impossible.
- Take your first steps on the pathway to a successful career in marketing.
- Add value to your job by understanding the basic marketing tools.
- With this CIM course, gain a recognised marketing qualification
- Maximise on your professional development: while working with the distance learning marketing course.
You will be required to complete:-
1. Two Assignments;
- Essentials of Marketing
- The Application of Marketing
2. One Multiple Choice Question Exam - One hour with 30 questions
In order to achieve this marketing qualification you need to pass all of the above assessments.
-
UK students - The cost of this CIM course to UK students is £840 (CIM Registration Fee included) + VAT.
Click here to download registration form.
-
International students - The cost of this CIM course to International students is £970 (CIM Registration Fee included) + VAT.
Click here to download registration form.
The cohort starting dates are now available and are displayed below
| Cohort Number |
Start Date |
| Cohort 27 |
26th May 2008 |
| Cohort 28 |
30th June 2008 |
Other CIM courses in our portfolio include the Professional Development Award in e-Marketing which is also a short marketing course lasting 45 hours which can contribute to continuing professional development.
|
