The Professional Certificate in Marketing is for any business professional working for a small, medium or a large company who wants to get a very good insight into all aspects of marketing.

Those who are in junior marketing positions or aspire to a career in marketing often take this qualification. Also, the Marketing Certificate is particularly useful to those moving into marketing from other backgrounds.

If you want to take the first steps on the path to a successful career in marketing then this course is for you. If you are running your own business it will help you gain a better understanding of basic marketing principles and tools to grow your business and attract more customers.

There are four units covered in the course Marketing Fundamentals, Customer Communications, Marketing Environment and Marketing in Practice.

Marketing Fundamentals
By the end of this unit you should be able to:

• Understand the development of marketing and its changing role within a variety of organisations.
• Understand the various tools of the marketer and evaluate their strengths and weaknesses.
• Recognise the impact achievable through modifying the marketing mix for (re)positioning the product and service offerings.
• Develop an awareness and understanding of the technological advances in marketing and the impact of information technology on the marketing mix decisions.
• Understanding the importance of customers and their behaviour relating to marketing decisions.

Customer Communications
By the end of this unit you should be able to:

• Recognise organisations as open systems and explain the importance of relationships between the organisation and its suppliers, intermediaries, customers and other key stakeholders in a changing environment.
• Explain why it is important for marketers to understand consumer and industrial buying behaviour for marketing decisions.
• Explain the elements of the promotional mix and its fit with the marketing planning process.
• Explain the advantages and disadvantages of the range of communication tools available to an organisation.
• Develop internal and external communications using appropriate tools to suit a variety of target audiences and using an understanding of customer behaviour and customer information.
• Select appropriate verbal and non-verbal communications with people inside and outside the organisation.
• Demonstrate the importance of customers and customer service and apply customer care principles to create positive relationships with customers in a variety of contexts.

Marketing Environment
By the end of this unit you should be able to:

• Understand the nature of the marketing environment and its relevance for the organisation and marketing practise.
• Examine the various types of organisation, their objectives and the interface between marketing, internal functions and external influences.
• Recognise the importance of building relationships with relevant stakeholders.
• Identify and interpret the marketing implications of significant changes in an organisation's wider environment.
• Understand the complex, dynamic and uncertain nature of the external environment and how it might be best managed in marketing terms.

Marketing in Practice
By the end of this unit you should be able to:

• Collect relevant data from a variety of secondary information sources.
• Analyse and interpret written, visual and graphical data.
• Devise appropriate visual and graphical means to present marketing data.
• Make recommendations based on infromation obtained from multiple sources.
• Evaluate and select media and promotional activities appropriate to the organisation's objectives, status and to its marketing context.
• Calculate and justify budgets for marketing mix decisions.
• Develop relationships inside and outside the organisation.
• Apply planning techniques to a range of marketing tasks and activities.
• Undertake basic marketing activities and within an agreed plan and monitor and report on progress.
• Gather information for, and evaluate marketing results against, financial and other criteria.

You will be required to complete 4 written Assignments:

• Marketing Fundamentals
• Marketing Environment
• Customer Communications
• Marketing In Practice Project

In order to achieve this marketing qualification you need to pass all of the above assignments.
An experienced etutor will be available to help you throughout this course.

IMPORTANT NOTE on Assessment for this course.
CIM are changing the assessment for this course which includes making exams compulsory. Any delegates registering after 1st July 08 will be required to take two exams. Any delegates registering before this date can start the course with the current assessment model of four written assignments.

Click here to view entry criteria for this course.

The package you receive will include everything you need to study and successfully complete the course to gain the qualification.

	Detailed welcome pack and course guide sent to you in the post
	CIM course assessment fees for 4 units, assessed by written assignment
	CIM membership fee one year only
	Set of 4 CIM recommended work/text books, one for each unit
	Access to high quality online tutorials and videos
	Support from an allocated Course Manager as the daily point of contact for any advice and guidance
	Support from an experienced eTutor to help you through your assessment

 

• UK students - The cost of this Marketing Certificate to UK students is £1,240 (+ VAT) + CIM membership/registration fees. Click here to download registration form.
  
  
• International students - The cost of this Marketing Certificate to International students is £1,340 (+ VAT if applicable) + CIM membership/registration fees. Click here to download registration form.

Email us now if you are interested in registering for this course - enquiries@mmclearning.com

We are running this course with 4 start dates only throughout the year so please contact us as there are limited places for each group.