CIM Professional Certificate in Marketing, marketing certificate
CIM Professional Certificate in Marketing, marketing certificate

CIM Professional Certificate in Marketing

This CIM Professional Certificate in Marketing qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

This CIM qualification is delivered through e-Learning over 12 months, assessed by 2 written assignments and 2 exams. The e-learning units comprise of high quality learning tutorials and videos from world leading marketing experts, see below to view some free tutorials.

MMC learning is the CIM Accredited Study Centre for working professionals providing cutting edge learning content with flexible ways to learn supported by a dedicated, experienced team of tutors and eCourse support staff. Now serving learners from small to large companies in over 50 countries!

1. Why Study this Course?

By the end of this qualification you should:

  • Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
  • Know the many different ways of understanding and communicating with customers, and the function these methods serve
  • Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison
  • Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets

2. Course Reviews

"The CIM course is of great value in terms of learning marketing theory that can be applied straight back into practice and also in terms of networking opportunities."

3. Who is this qualification for?

The Professional Certificate in Marketing is for any business professional working for a small, medium or a large company who wants to get a very good insight into all aspects of marketing.

Those who are in junior marketing positions or aspire to a career in marketing often take this qualification. Also, the Marketing Certificate is particularly useful to those moving into marketing from other backgrounds.

If you want to take the first steps on the path to a successful career in marketing then this course is for you. If you are running your own business it will help you gain a better understanding of basic marketing principles and tools to grow your business and attract more customers.

4. Free Online Tutorial

This is just a small selection of over 100 marketing tutorials and
videos you will have access to during this course

5. Course Content

There are four units covered in the course Marketing Essentials, Assessing the Marketing Environment, Market Information and Research and Marketing for Stakeholders.

Marketing Essentials

By the end of this unit you should be able to:

  • Explain how marketing has evolved and the importance of market orientation in creating customer value
  • Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
  • Identify and explain the stages in the marketing planning process
  • Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
  • Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)

Assessing the Marketing Environment

By the end of this unit you should be able to:

  • Explain the nature and scope of the internal marketing environment, including the resource perspective
  • Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
  • Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
  • Assess the importance and potential impact on a market-oriented organisation of key trends in political, economical, social, technological and legal/ethical/regulatory environment
  • Consider the implications for organisations pursuing both economical and environmental sustainability as part of an agenda for CSR

Market Information and Research

By the end of this unit you should be able to:

  • Identify appropriate information and marketing research requirements for marketing decision-making
  • Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
  • Review the processes involved in establishing an effective database
  • Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
  • Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
  • Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
  • Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations

Marketing for Stakeholders

By the end of this unit you should be able to:

  • Assess the relative importance of organisational stakeholders to the marketing function, and the impact they have on the organisation’s marketing activities
  • Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
  • Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder relationships
  • Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
  • Evaluate key methods for measuring the success of the marketing mix and communications activities

6. Assessment

It's possible to qualify within a single academic year studying part time. You will be assessed across the four modules using a blend of two basic methods:

  1. By formal examination.
  2. By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice).

Assessment for the four modules are:

  • Marketing Essentials (examination)
  • Assessing the Marketing Environment (examination)
  • Marketing Information and Research (assignment)
  • Stakeholder Marketing (assignment)

In order to achieve this Professional Certificate in Marketing qualification you need to pass all of the above assessments.

We have a team of experienced, dedicated etutor to help you successfully complete all the assessments.

7. Cost & Enrolment

Entry Criteria

This qualification is the equivalent to the first year of a foundation degree, which means you’ll need to meet at least one of these criteria:

  • Have a minimum of two ‘A’ Levels Hold any general Bachelors or Masters degree
  • Hold a CIM Introductory Certificate in Marketing (Level 2 or 3) Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3)
  • Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above)
  • Hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4

Business or marketing experience would be an advantage but isn’t essential.

However, if English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

What do you get?

The package you receive will include everything you need to study and successfully complete the course to gain the qualification.

Detailed welcome pack and course guide sent to you in the post
Set of 4 CIM recommended work/text books, one for each unit
Access to high quality online tutorials and videos
Support from an allocated Course Manager as the daily point of contact for any advice and guidance
Support from an experienced eTutor to help you through your assessment

Prices for UK and international students

The cost of this Marketing Certificate to UK and international students is £1,270 (+ VAT). Click here to download registration form.

In addition to this, there is a CIM assessment fee and you are also required to become a member of the Chartered Institute of Marketing, which brings you an exciting range of career development benefits

Email us now if you are interested in registering for this course -

We are running this course with 4 start dates only throughout the year so please contact us as there are limited places for each group.

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