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Marketing Books |
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Customer Quote |
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".. Excellent course, particulary for marketing professionals who want to improve their technical/expertise knowledge of eMarketing in terms of theory .."
Fiona Melvin-Farr: Fiona Melvin-Farr Consulting
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Marketing Books |
| Multimedia Marketing.Com's Managing Director, Paul Smith is a leading author: |
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| eMarketing eXcellence: the Heart of eBusiness (2002) |
| Paul Smith, Dave Chaffey. Published in association with The Chartered Institute of Marketing to support their eMarketing Award. |
| Read book review |
| Buy this book now from Amazon |
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| Marketing Communications: An Integrated Approach (3rd ed., 2002) |
| Paul Smith, Jonathan Taylor. |
| Buy this book now from Amazon |
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| Great Answers to Tough Marketing Questions (2nd ed., 2003) |
| Paul Smith (now in 4 languages) |
| Buy this book now from Amazon |
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| Strategic Marketing Communications: New Ways to Build and Integrate Communications (2nd ed., 1999) |
| (1999, 2nd ed.), Paul Smith, Chris Berry, Alan Pulford |
| Buy this book now from Amazon |
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| Paul was a senior lecturer at London Guildhall University, who initially worked on secondment to the project from 1993, and then became full-time MD in 2000. He is an international speaker, running seminars for IBM, BT, DTI and top advertising agencies, as well as a senior examiner for The Chartered Institute of Marketing. |
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