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Learn Integrated Marketing Communications
This Integrated Marketing Communications course is available on CD ROM and Online
This course contains:
- Integrated Marketing Communication (IMC) tutorials with audio
- Interviews with leading marketing experts giving their insight into all aspects of Integrated Marketing Communications
- Marketing Communication Glossary
 | Click to view a FREE online marketing course tutorial |
Exclusive Web Offer purchase the Integrated Marketing Communications course for £69.00 (+ VAT if applicable and P&P)
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Integrated Marketing Communications (IMC) is a method of ensuring that all forms of communication and messages are carefully linked together.
This course examines IMC in terms of the benefits it brings, the barriers that must be overcome, and the rules that should be followed. It concludes by providing a ‘real-world’ case study.
Within minutes you will grasp the details of it. Then after that you start to refine your communication skills as you draft your IMC plan. You will then be able to list the eleven tools in the communications mix and understand the six levels of integration which will enable you to successfully implement IMC into your business environment.
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Integrated Marketing Communications, or IMC, as we'll call it, at its basic level means integrating all the promotional tools, so that they work together in harmony.
These communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts - providing they speak consistently with one voice all the time, every time.
| Duration |
2 - 4 hours |
| Audience |
Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.
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| Prerequisites |
None |
| Course aim |
To give the learner an overview of Integrated Marketing Communications (IMC) – in particular the benefits that it can bring |
| Learning objectives |
After taking this course, the student will be able to:
- List the eleven tools in the communications mix
- Understand both the barriers to and the benefits of IMC
- Demonstrate an awareness of various communication models
- List three one-to-one communication tools and explain how they can be integrated
- Understand what two dimensional, three dimensional and four dimensional communication tools can do
- Explain why corporate image is the ultimate integrator
- List and apply the ten golden rules for integrated marketing communications
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| Delivery method |
Online, CD |
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