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THE CIM ONLINE CERTIFICATE IN MARKETING

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Introduction

The CIM Online Certificate in Marketing is a blended programme with ten online courses, three face-to-face workshops, three assignments, course workbooks and a learning log. The workshops are essential for practicing the skills you have learnt online and will normally be held at the CIM training centre in Moor Hall, Cookham, Berkshire.

It is expected that delegates will spend approximately five hours per week studying online and completing corresponding course workbooks. There are also three assignments to submit that require eight to ten hours to complete. The entire course is designed to be taken over a twenty week period.

The online programme offers an additional resource featuring world gurus: Rosabeth Moss-Kanter, Kenichi Ohmae, Philip Kotler, Peter Doyle and Theodore Levitt plus leading international marketing managers, from Concorde to Coca-Cola and Microsoft to Manchester United. There is no college or conference in the world that could bring all these specialists together to reveal their secrets for marketing success.

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