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FRIDAY, 10 SEPTEMBER, 2010

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THE CIM ONLINE CERTIFICATE IN MARKETING

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Buyer Behaviour

This course explores Buyer Behavior both in terms of consumer buying and organizational buying. The factors influencing buying behavior are analyzed including social, cultural, psychological and personal factors.

Duration
2 - 4 hours

Audience
Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Prerequisites
None

Course aim
To give the learner an insight into the complexity of buyer behavior and the types of buying situation which can occur

Learning objectives
After taking this course, the student will be able to:

Discuss the psychology of buying behavior
Illustrate how personal factors can influence this behavior directly and indirectly
Understand the differences between organizational buying and consumer buying

Delivery method
Online, CD

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Buyer Behaviour
This course explores Buyer Behavior both in terms of consumer buying and organizational buying. The factors influencing buying behavior are analyzed including social, cultural, psychological and personal factors.
Duration	2 - 4 hours
Audience	Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.
Prerequisites	None
Course aim	To give the learner an insight into the complexity of buyer behavior and the types of buying situation which can occur
Learning objectives	After taking this course, the student will be able to: Discuss the psychology of buying behavior Illustrate how personal factors can influence this behavior directly and indirectly Understand the differences between organizational buying and consumer buying
Delivery method	Online, CD
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