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THE CIM ONLINE CERTIFICATE IN MARKETING

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Pricing Decisions

Pricing Decisions are amongst the most difficult of business decisions. This course explores the ‘Three Cs’ of Costs, Customers and Competition. The terms ‘Cost orientation’ and ‘market orientation’ are examined as is the ‘systematic approach’.

Duration
2 - 4 hours

Audience
Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Prerequisites
None

Course aim
To give the learner an understanding of the decisions that must be made when pricing a product or service

Learning objectives
After taking this course, the student will be able to:

Understand the price-quality relationship and how it integrates with the rest of the marketing mix
list and explain major pricing objectives
Differentiate between pricing strategies (penetration/skim; rapid/slow; regional/line) and identify the right strategy to suit a specific marketing objective
Explain what the ‘Three Cs’ are and how they can affect pricing
understand three approaches to pricing: cost oriented; market oriented and systematic

Delivery method
Online, CD

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Pricing Decisions
Pricing Decisions are amongst the most difficult of business decisions. This course explores the ‘Three Cs’ of Costs, Customers and Competition. The terms ‘Cost orientation’ and ‘market orientation’ are examined as is the ‘systematic approach’.
Duration	2 - 4 hours
Audience	Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.
Prerequisites	None
Course aim	To give the learner an understanding of the decisions that must be made when pricing a product or service
Learning objectives	After taking this course, the student will be able to: Understand the price-quality relationship and how it integrates with the rest of the marketing mix list and explain major pricing objectives Differentiate between pricing strategies (penetration/skim; rapid/slow; regional/line) and identify the right strategy to suit a specific marketing objective Explain what the ‘Three Cs’ are and how they can affect pricing understand three approaches to pricing: cost oriented; market oriented and systematic
Delivery method	Online, CD
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