MULTIMEDIA MARKETING.COM

Global Learning, Better Marketing, Better Management, Better Career, Better Business

Provider of Online Marketing Courses

Multimedia Marketing.Com is an Accredited Study Centre for The Chartered Institute of Marketing for the eMarketing Award

You are in: TEXT ONLY > HOME > THE CIM ONLINE CERTIFICATE IN MARKETING > COURSE CONTENT > DISTRIBUTION DECISIONS

CLICK HERE TO GO TO OUR MAIN WEBSITE

FRIDAY, 10 SEPTEMBER, 2010

LINK TO MENUS

THE CIM ONLINE CERTIFICATE IN MARKETING

Introduction
Who is it for?
Benefits
Courses
Calendar
Course demo
Order now
Contact us

Distribution Decisions

This course provides an overview of the range of distribution options that are available. It then moves on to explore the selection and control of distribution channels, including sales force organizations and direct marketing.

Duration
2 - 4 hours

Audience
Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Prerequisites
None

Course aim
To give the learner an understanding of how distribution can affect sales, profits and competitiveness

Learning objectives
After taking this course, the student will be able to:

List a range of distribution options that are available
Define the difference between vertical marketing systems and horizontal marketing systems
Differentiate between intensive, selective and exclusive distribution strategies
Describe a multi-channel distribution policy, using the example of Manchester United football club
List the seven functions of a distributor and the three functions of an agent
Understand how large retailers control markets
Understand sales force and direct marketing contributions
Select, control and motivate channel members

Delivery method
Online, CD

Back

CLICK HERE TO GO TO OUR MAIN WEBSITE

MENU LINKS

NWDA BROADBAND PROJECT

NWDA Broadband Project

COURSES

SOSTAC®
THE BRANDchild ONLINE EXPERIENCE

EMARKETING EXCELLENCE

MARKETING ESSENTIALS

CERTIFICATE IN MARKETING ONLINE

ABOUT US

WHO ARE WE?

HOW TO GET IN TOUCH

WHY USE US?

Multimedia Marketing.Com is an Accredited Study Centre for The Chartered Institute of Marketing for the eMarketing Award

TEL: +44 161 247 6052

GO TO OUR MAIN WEB SITE

Distribution Decisions
This course provides an overview of the range of distribution options that are available. It then moves on to explore the selection and control of distribution channels, including sales force organizations and direct marketing.
Duration	2 - 4 hours
Audience	Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.
Prerequisites	None
Course aim	To give the learner an understanding of how distribution can affect sales, profits and competitiveness
Learning objectives	After taking this course, the student will be able to: List a range of distribution options that are available Define the difference between vertical marketing systems and horizontal marketing systems Differentiate between intensive, selective and exclusive distribution strategies Describe a multi-channel distribution policy, using the example of Manchester United football club List the seven functions of a distributor and the three functions of an agent Understand how large retailers control markets Understand sales force and direct marketing contributions Select, control and motivate channel members
Delivery method	Online, CD
Back