MULTIMEDIA MARKETING.COM

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Multimedia Marketing.Com is an Accredited Study Centre for The Chartered Institute of Marketing for the eMarketing Award

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Introduction to eMarketing

This course provides a general introduction to the field of eMarketing. Terms such as ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’ are defined and explored, as are the ‘Five Ss’ - the five key benefits of eMarketing. Most importantly, the dangers of poor eMarketing are discussed.

Duration
2 - 4 hours

Audience
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.

Prerequisites
None

Course aim
To give the learner a thorough introduction to the fundamental principles of eMarketing and an understanding of the benefits that eMarketing can offer

Learning objectives
After taking this course, the student will be able to:

Define what is meant by ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’, and be able to differentiate between them

Identify the characteristics of poor eMarketing

Present a business case for eMarketing

Identify Online Sales Potential

Understand how the internet can be used to add value and create competitive advantage

Use eMarketing as a cost-saving marketing tool

Demonstrate how the internet can be used to build a brand

Delivery method
Online

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Multimedia Marketing.Com is an Accredited Study Centre for The Chartered Institute of Marketing for the eMarketing Award

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Introduction to eMarketing
This course provides a general introduction to the field of eMarketing. Terms such as ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’ are defined and explored, as are the ‘Five Ss’ - the five key benefits of eMarketing. Most importantly, the dangers of poor eMarketing are discussed.
Duration	2 - 4 hours
Audience	Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
Prerequisites	None
Course aim	To give the learner a thorough introduction to the fundamental principles of eMarketing and an understanding of the benefits that eMarketing can offer
Learning objectives	After taking this course, the student will be able to: Define what is meant by ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’, and be able to differentiate between them Identify the characteristics of poor eMarketing Present a business case for eMarketing Identify Online Sales Potential Understand how the internet can be used to add value and create competitive advantage Use eMarketing as a cost-saving marketing tool Demonstrate how the internet can be used to build a brand
Delivery method	Online
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