MULTIMEDIA MARKETING.COM

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eBusiness

Dot com disasters - where did they go wrong? Answer: They weren't eBusinesses. This course examines what it takes to be an eBusiness.

Duration
2 - 4 hours

Audience
Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.

Prerequisites
None

Course aim
To give the learner an appreciation of what is meant by ‘eBusiness’: its components, the risks and rewards, and the resources that are required

Learning objectives
After taking this course, the student will be able to:

Differentiate between ‘eBusiness’, ‘eCommerce’ & ‘eMarketing’ and understand the dangers of confusion
Plan and build a value chain
Integrate models and systems into all aspects of the value chain
Identify and minimise the huge security risks associated with eBusinesses
Draw new organisational structures required by eBusiness
Plan processes and systems suitable to run an eBusiness
Develop an outline eProcurement system
Estimate the resources required to run an eBusiness
Demonstrate an awreness of some of the legal issues arising from eBusiness.

Delivery method
Online

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Multimedia Marketing.Com is an Accredited Study Centre for The Chartered Institute of Marketing for the eMarketing Award

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eBusiness
Dot com disasters - where did they go wrong? Answer: They weren't eBusinesses. This course examines what it takes to be an eBusiness.
Duration	2 - 4 hours
Audience	Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business devlopment staff; web designers.
Prerequisites	None
Course aim	To give the learner an appreciation of what is meant by ‘eBusiness’: its components, the risks and rewards, and the resources that are required
Learning objectives	After taking this course, the student will be able to: Differentiate between ‘eBusiness’, ‘eCommerce’ & ‘eMarketing’ and understand the dangers of confusion Plan and build a value chain Integrate models and systems into all aspects of the value chain Identify and minimise the huge security risks associated with eBusinesses Draw new organisational structures required by eBusiness Plan processes and systems suitable to run an eBusiness Develop an outline eProcurement system Estimate the resources required to run an eBusiness Demonstrate an awreness of some of the legal issues arising from eBusiness.
Delivery method	Online
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