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MARKETING ESSENTIALS

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The Marketing Essentials online programme of ten courses is an innovative, comprehensive and complete introduction to marketing delivered in an exciting and interactive manner. Extensively used in IBM and suitable for all individuals in or connected with a marketing function.

This online programme offers an additional resource featuring world gurus: Rosabeth Moss-Kanter, Kenichi Ohmae, Philip Kotler, Peter Doyle and Theodore Levitt plus leading international marketing managers, from Concorde to Coca-Cola and Microsoft to Manchester United. There is no college or conference in the world that could bring all these specialists together to reveal their secrets for marketing success.

Marketing Essentials provides you with the essence of marketing. You will learn the marketing concepts and techniques required which are essential to market success. This course will enable you to reflect on your own practice and learn to win by applying these concepts to your own organisation. Each tutorial offers a step to better marketing performance through more effective marketing training. This in turn will impact on company profitability.

Marketing Essentials will enable you to build a customer driven business through simple, easy-to-remember and easy-to-apply concepts and models which allow you to learn quickly. The flexible programme organisation allows both short sharp insights and, longer, in-depth exercises, applications and discussions.

Marketing Essentials is accredited as the Interactive Marketing Award. Click here for more information

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