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FRIDAY, 10 SEPTEMBER, 2010

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MARKETING ESSENTIALS

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Segmentation, Positioning and the Marketing Mix
Segmentation, Positioning and the Marketing Mix are key elements of the marketing strategy. This course examines all three concepts and explains how to position your organization in the market.

Duration
2 - 4 hours

Audience
Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Prerequisites
None

Course aim
To give the learner an understanding of how markets can be segmented

Learning objectives
After taking this course, the student will be able to:
  • Demonstrate how segmentation can reduce waste and increase profitability
  • Understand what is required for effective segmentation
  • Understand what is meant by the terms ‘targeting’ and ‘positioning’
  • Identify the ‘Four Ps’ of the marketing mix
Delivery method
Online, CD


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