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MARKETING ESSENTIALS

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Marketing Planning

Marketing Planning is a vital process. This course describes the process by breaking it down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control. This is known as the SOSTAC® planning model.

Duration
2 - 4 hours

Audience
Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Prerequisites
None

Course aim
To give the learner an understanding of how to plan a marketing campaign, and of the items that must be considered if a plan is to succeed

Learning objectives
After taking this course, the student will be able to:

Understand the reasons for planning and grasp the relationship between corporate and marketing planning.
Conduct a full analysis of your organizational performance in your business environment.
Differentiate between effective and ineffective objectives and understand what is meant by strategy.
Develop tactics, action plans and controls.
Identify the individual elements of the SOSTAC® planning model
Demonstrate a familiarity with a range of real world applications of SOSTAC®

Delivery method
Online, CD

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Marketing Planning
Marketing Planning is a vital process. This course describes the process by breaking it down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control. This is known as the SOSTAC® planning model.
Duration	2 - 4 hours
Audience	Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.
Prerequisites	None
Course aim	To give the learner an understanding of how to plan a marketing campaign, and of the items that must be considered if a plan is to succeed
Learning objectives	After taking this course, the student will be able to: Understand the reasons for planning and grasp the relationship between corporate and marketing planning. Conduct a full analysis of your organizational performance in your business environment. Differentiate between effective and ineffective objectives and understand what is meant by strategy. Develop tactics, action plans and controls. Identify the individual elements of the SOSTAC® planning model Demonstrate a familiarity with a range of real world applications of SOSTAC®
Delivery method	Online, CD
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